OSA Process
FMC Profile 2024
Redefining Digital Excellence in Branding and Customer Experience
OSA Approach
Do you have a defined digital marketing strategy?
Crafting Powerful Brand Ecosystems
FMC 17-Step Content Creation Blueprint:
From Planning to Conversion
Planning & Research:
Content Creation & Optimization:
- Draft Content
- Edit for Quality
- Add Visuals
- Optimize for SEO
- Proofread
Distribution & Analysis:
- Publish Content
What we do
Creative Solutions
Crafting compelling visual narratives that captivate, our creative services ensure your brand leaves a powerful, lasting impression.
Brand Development
We build brand identities that are authentic and resonate deeply with audiences, fostering trust and recognition.
SEO
At FMC, we go beyond rankings to deliver genuine business impact—driving traffic, leads, and profits that matter to your bottom line. Our handcrafted, 100% Google-compliant SEO techniques are crafted by a team of in-house experts, ensuring safe, long-lasting results. Want proof? Explore our SEO case studies.
Activations
Through immersive experiences, we bring brands to life in dynamic ways, creating memorable interactions online and offline.
Production
Digital Media
Short-Form Video
Precision in Every Click
Explore Our Success Stories
In the unique concept of our logo Y stands for “Yugen”.
The golden tick reveals wholeness in undivided wellbeing and health,
while the circle integrates our global recognition which is the mirror of knowledge and efficiency.
The fundamental symbolism behind our primary colors were drawn from the feeling of the beauty of a single moment.
They resemble the golden rays of the sun as it light up the green hills during the sunset.
Number 7 serves as the central element for Yugen Care, influencing various aspects such as services, protocols, and more. Therefore, we have chosen this number to create the primary pattern for the brand, ensuring its reflection across multiple elements for a cohesive visual identity.
In this project, the stationary phase was particularly successful, addressing the challenge of reflecting the brand on various health sector items in a seamless manner. This encompassed diverse elements such as business cards, folders, name tags, notebooks, envelopes, stamps, letterheads, and more, with a deliberate effort to avoid repetition and ensure an engaging and cohesive representation of the bran
To establish a robust online presence for the brand, the online appearance must align seamlessly with the brand’s direction. This consistency not only enhances brand recognition but also fosters a stronger connection, facilitating better positioning and engagement with the audience.
The uniform design phase stands out as a crucial aspect, demanding considerable creativity. It holds significance as it represents not just an item, but the individuals who embody and present the brand, making it a pivotal element in showcasing the brand identity.
In Yugen Care, the introduction of separate products poses a challenge that requires us to elevate the brand’s maturity by distinctly reflecting the unique value of each product under the overarching Yugen identity
The concept behind this interior is trying to harmonize yugen’s primary and secondary colors with the materials and texture of the clinic. Based on Yugen’s story, 7 elements were picked to be used in the clinic.
Crafting Healthcare Stories That Leave a Lasting Impact
The name “KAI” has different meanings in different cultures and languages. In Japanese, “KAI” means “change” or “transformation,” which reflects the philosophy of KAI Life Clinic to help clients transform and improve their appearance through personalized beauty treatments.
Choosing the right colors is a crucial aspect of creating a brand identity. For a brand that centers around the concept of beauty, empowerment, and comfort in one’s own skin, selecting appropriate colors becomes even more important. In this context, a combination of light beige and brown can be a great choice. Light vreflects the beauty of the skin, while the brown color represents empowerment. Additionally, incorporating a dark orange silk can create a sense of comfort in one’s own skin, completing the overall concept. This color scheme can effectively convey the values and message of the brand, making it more relatable and memorable to its target audience.
The pattern in Kai Life Clinic emerged as a hero element in branding, seamlessly integrating across various elements to create a cohesive and impactful brand identity.
When it comes to presenting a brand, it’s important to pay attention to the details. One of the key elements of a successful brand presentation is the combination of picture and font.
The image or picture used should align with the overall message and values of the brand, while the font should be chosen carefully to complement the image and convey the desired tone. The combination of these two elements is critical in creating a strong and memorable brand identity that resonates with customers and helps establish trust and recognition in the market. By ensuring that the picture and font are combined perfectly, Kai Life Clinic can enhance its brand image and make a lasting impact on its target audience.
Online…
Social media is a great way to build the brand’s credibility
and reputation. When potential customers are researching
the brand, the first place they’ll look is social media to see
what we’re putting out there and what people are saying
about us.
Crafting a brand video for Kai Life Clinic that captures the beauty within the brand and extends its implementation across all materials, creating a 360-degree campaign with a harmonious and unified presentation.
The brand story of our company is intricately tied to the symbolism of the lotus flower and the luxurious feel of silk against the skin. Inspired by these elements, we have chosen a color palette that reflects the natural beauty. Our goal is to create a sensory experience that embodies our brand’s core values of tranquility, sophistication, and rejuvenation.
To achieve this, we are carefully selecting the perfect materials to be used in our clinic. Our materials will not only be aesthetically pleasing, but also have a tactile quality that matches the brand’s essence. We believe that by selecting materials that are both visually and physically appealing, we can create a more immersive experience for our clients, helping them to fully relax and indulge in our services.
Case Study: Boosting Sales with FMC’s Strategic Marketing Approach
Healthcare Client in Dubai partnered with FMC to enhance their marketing activities, aiming to increase sales and address challenges with slow lead flow and low conversion rates.
Google Trends (to identify interest and seasonal patterns)
IPSOS (for consumer behaviour insights)
SEMrush and SimilarWeb (for competitor analysis and SEO insights)
Website Optimization and SEO
Google Ads for lead generation
Instagram Ads and DMs for engagement
TikTok for awareness-building campaigns
WhatsApp Chatbot for 24/7 lead connection
A Well-Trained Call Center to ensure lead quality and real-time reporting
Campaign Results (First 3 Month)
Campaign Highlights
Total Leads: 1,788 (71.7% from Instagram, 24.5% from Google, 3.8% from SEO).
Total Conversions: 127 (65.4% Instagram, 29.9% Google, 4.7% SEO).
Platform Insights
Instagram Ads: Best performer, with the most leads and conversions.
Google Ads: Strong conversion quality.
SEO: Effective for long-term growth, though fewer leads.
Cost Efficiency
CPL: 36.93 AED.
CPC: 519.69 AED.
Growth
Instagram Ads: Best performer, with the most leads and conversions.
Google Ads: Strong conversion quality.
SEO: Effective for long-term growth, though fewer leads.
Revenue and ROI
Total Sales: 622,300 AED.
Net Revenue (33% Margin): 205,359 AED.
ROI:211%.
Recommendations
Scale Instagram Ads.
Optimize Google Ads and SEO for better performance.
Client: NMC Hospital International Women's Day
Objectives: Raise awareness and inspire women.
Managed a social media competition, designed a lead-generating landing page, and ran an engaging Instagram campaign.
Landing Page: Designed a captivating landing page where participants in the competition could enter their details for a chance to win, creating a valuable lead database for future engagement.
Instagram Campaign: Ran an Instagram campaign aligned with the competition theme, featuring inspiring women’s stories and achievements. Utilized high-quality visuals and compelling storytelling to engage the target audience.
Strategic Objective: Increase public awareness of inspiring women and encourage the early “pregnancy blood test.”.
Tactical Objectives:
- Create awareness about the early “pregnancy blood test.”
- Extend audience reach to friends of current fans.
- Build a larger fan base of targeted women.
- Capture leads through the landing page for CRM nurturing
Kai Life Clinic Dubai Social Media Campaign
Abu Dhabi Mall - Snap it for Mom
Client: Abu Dhabi Mall
Treasure Rare Case Study
FMC: Driving 18% Sales Growth, 340% Engagement, and 87% Customer Satisfaction for UAE's Luxury Market
Qatar Chamber - MIQEXPO Case Study
Objectives:
Drive Footfall: Increase attendance from Riyadh and the UAE
Database Creation: Build a comprehensive database of traders from KSA and UAE.
Unique Customer Experience: Enhance engagement from digital interaction to post-expo follow-up.
FMC Solution:
Results:
• Leads Generated: 19,751 from Qatar, KSA, and UAE
• Leads Segmentation:
• 9,982 Consumers
• 4,368 Traders
• 5,401 Unqualified
Cost per Lead (CPL): 11.8 AED
• Website Visits: 142,832
• VCPM: 3.22 AED
On-Site Engagement: Over 12,000 attendees scanned the QR code and completed the application.
Exhibitor Satisfaction: High satisfaction regarding visitor quality and data collection.
FMC Short Videos: Captivate, Engage, Convert
How we operate
• We measure ourselves on revenue,
not website visitors or ad clicks.
• We improve your brand familiarity and affinity with a full-funnel approach to growth.
• We develop customer loyalty programs that drive lifetime value and faster payback cycles.
FMC Head Office
3, Al Majarat St, AI Danah, Abu Dhabi 222203
info@fmcintegration.net
Phone: +971 54 5770885
